Methodology Behind Our Metrics
Transparency in how we measure and report our key performance indicators.
Avg first reply: 3-5 min
How We Measure This
Measured across all inbound form submissions and missed call events that trigger SMS automation. Time calculated from initial trigger to first automated response sent.
Data Source
System logs from 10,000+ monthly automation triggers
Update Frequency
Updated monthly
Compliance pass rate: 99.9%
How We Measure This
Pre-send checks for DNC list matching, litigator database screening, consent validation, and quiet hours by recipient timezone. Percentage of messages that pass all compliance gates.
Data Source
Compliance engine logs from 500k+ monthly message checks
Update Frequency
Updated weekly
Show-up rate lift: +32%
How We Measure This
Comparison of appointment show rates before and after implementing automated reminders with timezone-aware scheduling. Measured across insurance consultation bookings.
Data Source
Calendar integration data from 1000+ agents
Update Frequency
Updated quarterly
Tools replaced: 5+
How We Measure This
Average number of separate tools (SMS platform, dialer, calendar, booking system, page builder) that teams discontinue after full APEX implementation.
Data Source
Customer onboarding surveys and tool audit reports
Update Frequency
Updated quarterly
Methodology Notes
• Metrics are calculated from aggregate, anonymized data across our customer base
• Individual results may vary based on industry, implementation, and usage patterns
• Compliance rates are measured against our internal gates and may not reflect all regulatory requirements
• Historical data may be adjusted as we refine measurement methodologies