Methodology Behind Our Metrics
Transparency in how we measure and report our key performance indicators.
Avg first reply: 3-5 min
How We Measure This
Measured across all inbound form submissions and missed call events that trigger SMS automation. Time calculated from initial trigger to first automated response sent.
Data Source
System logs from 10,000+ monthly automation triggers
Update Frequency
Updated monthly
Show-up rate lift: +32%
How We Measure This
Comparison of appointment show rates before and after implementing automated reminders with timezone-aware scheduling. Measured across insurance consultation bookings.
Data Source
Calendar integration data from 1000+ agents
Update Frequency
Updated quarterly
Tools replaced: 5+
How We Measure This
Average number of separate tools (SMS platform, dialer, calendar, booking system, page builder) that teams discontinue after full APEX implementation.
Data Source
Customer onboarding surveys and tool audit reports
Update Frequency
Updated quarterly
Methodology Notes
• Metrics are calculated from aggregate, anonymized data across our customer base
• Individual results may vary based on industry, implementation, and usage patterns
• Historical data may be adjusted as we refine measurement methodologies